Unusual car from Chery: Lepas Aura takes the stage

Chery, one of the rising stars of recent times, winks at the future with its new generation automobiles.  Chery's premium brand Lepas introduced its new concept car Aura at an event held at Chery headquarters in Wuhu, China.

Combining powerful body volumes with a low and sleek cabin design, the model distinctly diverges from the brand's prominent SUV lineup to date. 

While it has not yet been disclosed whether the concept will enter mass production, details regarding the powertrain and technical specifications have also not yet been shared. Therefore, it is not possible to provide concrete information about Aura's performance, range, or price. 

Leopard-inspired design

The design's source of inspiration is the leopard. A long wheelbase, short body overhangs, and a wide stance aim to give the car a look ready to accelerate at any moment. Rounded surfaces and pronounced body volumes support this approach. On the side section, sharp lines were intentionally avoided.

On the other hand, Aura's shooting brake form combines a sporty coupe look with a roofline extending toward the rear. This choice points to a different design direction for Lepas, which focuses on family SUVs.

Front fascia and lighting

Aura's dark-colored closed front fascia and the wide frame surrounding it draw attention. According to the brand, the graphics and animations on the front fascia can be personalized according to the driver's mood. The rear lighting displays on the elliptical rear window can similarly be customized.

This design language will not remain unique to the concept alone. It is planned to be transferred to the brand's future Lepas models. This could also affect the appearance of vehicles that users will see in daily driving.

Current position of Lepas

Lepas aims to position itself above the Omoda, Jaecoo, and Chery brands within the Chery Group. Current models share the T1X platform, which is also used in the Chery Group's Tiggo family. However, it was not specified on which infrastructure Aura was developed.

For now, Aura is a concept. In other words, it is not a model you can buy. However, since the design direction is planned to carry over to future Lepas models, it provides the first clues for those who want to follow the brand's new direction. The news will need to be updated when technical details and a production decision are announced.