iPhone 18 Pro surprises despite its expensive price: it outpaced the iPhone 17 Pro
Apple, which most recently joined the iPhone lineup with the iPhone 18 family, is once again getting what it wants. Despite its expensive price, recent data shows that the iPhone 18 Pro is showing good momentum in sales.
The iPhone 18 Pro duo, Apple's new flagship models, are the most talked-about devices of the series. Introduced this year, these phones have attracted significant interest despite their high price, and have already surpassed last year's models.
JP Morgan analysts reported that demand for the iPhone 18 Pro and Pro Max models is stronger compared to last year's iPhone 17 Pro series. This assessment comes after reports that Apple had cut component orders, with analysts arguing that this situation is not a cause for concern.
According to GSMArena, in China, the iPhone 18 Pro models outsold the 17 Pro models in their first week. Reports that Apple had cut back on component orders had been interpreted as a signal of weak demand; JP Morgan rejects this interpretation.
What's Behind the Production Cutback?
In a note sent to investors, JP Morgan analysts stated that the production adjustment is a typical practice for Apple following a major iPhone launch. According to the analysts, the main reason for this is that this year's launch has been split in two: Apple released the iPhone 18 Pro and Pro Max in September, while it will release the non-Pro standard models early next year.
Analysts predict that the absence of the standard iPhone 18 from the market will cause a roughly 2 percent decline in iPhone revenues. It is noted that some consumers typically wait for the standard version, which is usually the most popular model.
What Does This Data Change?
According to JP Morgan's note, some users went directly for the Pro models instead of waiting for the standard model; this may have boosted iPhone 18 Pro sales. Analysts also point to an interesting detail: the iPhone 17 Pro series, which is no longer sold on Apple.com, is still achieving strong sales figures.
- iPhone 18 Pro and Pro Max: released in September 2025
- Standard iPhone 18: expected early 2026
- Projected impact on iPhone revenue: approximately 2 percent decline
How Does This Affect You?
For users considering buying a Pro model, high demand could lead to longer delivery times for some models and color options. For those waiting for the standard iPhone 18, nothing has changed; Apple is expected to release this model in early next year.
Apple's Next Big Launch: iPhone Duo
According to JP Morgan analysts, Apple's first foldable phone, the iPhone Duo, will go on sale next week. Analysts expect this device to sell approximately 8.5 million units by the end of the year.
For comparison, global foldable phone shipments this year are projected to total between 20 and 27 million units. If these figures are accurate, the iPhone Duo alone will make up a significant portion of the market.
| Model | Status |
|---|---|
| iPhone 18 Pro / Pro Max | On sale, demand stronger than the 17 Pro |
| iPhone 17 Pro | Not sold on Apple.com, sales still strong |
| Standard iPhone 18 | Expected in early 2026 |
| iPhone Duo (foldable) | Going on sale next week |
This article was translated from Turkish. Read the original article in Turkish.
