Samsung Mocks Apple Over iPhone Duo Screen Issues in New Ad
Apple's next-generation foldable iPhone Duo model is at the center of criticism. Rival company Samsung took advantage of this situation to mock Apple on social media.
Apple's first foldable smartphone, the iPhone Duo, is both very expensive and has serious issues. While the tech giant acknowledges the problems reported by users, a major crisis is occurring. Competitor Samsung took advantage of the screen issues in Apple's foldable model to mock its rival, despite years of commercial relationship between the two companies.
Following complaints from iPhone Duo users regarding screen breakage at the fold line, Apple launched a replacement program, while Samsung highlighted its eight generations of foldable device experience through ad campaigns. However, they did so in a mocking manner.
Apple's first foldable phone experience
Apple's first foldable smartphone, the iPhone Duo, faced screen durability issues after going on sale at the end of October 2026. Users reported creaking and cracking sounds from the hinge area when folding and unfolding the device, followed by cracks and lines of dead pixels along the crease. Dubbed "Crackgate" online, the issue appeared in user reports from various countries, particularly the US, Australia, and Canada.
Apple Confirms Screen Issue, Hinge Design Examined
Apple officially announced that a limited number of iPhone Duo units have an issue affecting the inner display. The company is replacing affected devices with new ones under AppleCare.
YouTube channel JerryRigEverything disassembled the device and shared technical details regarding the cause of the problem. According to the teardown, a sharp component corner in the first-generation hinge mechanism applies extra pressure to the flexible ultra-thin glass during folding and unfolding operations. Over time, this mechanical stress causes the glass to crack and damages the panel.
Samsung Targets Competitor with Ad Campaign
Following the technical issue experienced by its rival, Samsung launched a dedicated ad campaign in markets such as Canada, Malaysia, and Australia. The visuals used bright horizontal lines running through everyday scenes to reference the screen breakage patterns on the iPhone Duo.
Meanwhile, Samsung first entered the foldable phone market in 2019 with the Galaxy Fold model. Currently selling the eighth-generation Galaxy Z Fold 8 model, the company uses its experience in hinge and body architecture. Samsung Display, one of the main suppliers of ultra-thin glass (UTG) and flexible OLED panels used in the industry, keeps its manufacturing technology in-house. The Galaxy Z Fold 8 model offers a thinner and lighter body structure compared to the iPhone Duo.
This article was translated from Turkish. Read the original article in Turkish.
