Apple introduces new Safari privacy setting to automatically reject cookie pop-ups

Releasing the iOS 27.3 update for developers, Apple also enabled a major feature for the Safari browser. With the update Apple will officially release in December, Safari will automatically bypass cookie consent pop-ups that constantly appear on websites.

While Apple prepares extensive additions for Safari with the iOS 27.3, iPadOS 27.3, and macOS 27.3 updates, a notable function was discovered deep within the menus of the test versions.

How to access the new setting and what Apple warns

The feature can be accessed under Settings ⇾ Apps ⇾ Safari ⇾ Advanced on devices. Regarding the "Use Global Privacy Control" option in the menu, Apple states:

"Safari can request that websites not sell or share your data. This may cause some websites not to work properly or not open at all."

The beta version includes a link to a support document providing more details on the subject, but this link is currently inactive. The related guide document is expected to become available on the official release day of the iOS 27.3 update.

A legally backed successor to Do Not Track

Evaluating the matter on the Pixel Envy website, Nick Heer explained that the Global Privacy Control (GPC) setting is an alternative to the former "Do Not Track" standard, backed by legal enforcement power. This system aims to let users set their tracking preferences once at the system level and theoretically avoid ever seeing cookie consent banners again.

Obstacles to widespread adoption of the feature

Although the idea of eliminating cookie consent notifications appears practical, wide adoption of the feature will take time. For the system to work, websites must implement support for the Global Privacy Control infrastructure on their end. While some platforms have completed this integration, the vast majority of websites do not yet support the standard.

Additionally, the GPC standard currently holds legal force and enforcement power in only five US states. The feature being disabled by default in Safari and requiring manual activation by users via the menu are also cited among factors that could limit its adoption rate in the short term.

Other features coming to Safari with iOS 27.3

The privacy setting joins several additions Apple is bringing to Safari with iOS 27.3, iPadOS 27.3, and macOS 27.3. Apple announced the browser will also receive the following features:

• Vertical Tabs
• Adaptive Dark Mode
• New Siri artificial intelligence (AI) capabilities