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Artificial Intelligence
WhatsApp's new CEO announces changes to the app used by over 3 billion people
The newly appointed CEO of WhatsApp announced new plans for the instant messaging app. Millions of people have already turned their focus to the updates.
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WhatsApp's new CEO, Kunal Shah, announced the platform's future vision following his first four months in office this year. Shah stated that the app, which has over 3 billion users, will be updated with artificial intelligence (AI), financial transactions, and streamlined communication tools.
WhatsApp, already updated with numerous new features, will develop further in the coming days. What is expected?
New plans announced for WhatsApp
In a post on X, Shah said he spent his first four months at the company understanding user demands and identifying areas for improvement. Shah said, "What I heard was simple: help people stay close to who matters and get more done on WhatsApp. So that's what we'll build." Comparing WhatsApp to a shared language spoken by over 3 billion people, Shah stated that the people using this language shape the platform.
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Bill payments and financial transactions without leaving chat
One of the company's primary goals is to eliminate the steps that require users to switch to other apps during conversations. Stating that tasks like paying bills or borrowing money often start in WhatsApp chats but require switching to different platforms to complete, Shah said:
"Every context switch wastes time. We are working with financial services and telecommunications partners so finishing something feels as easy as starting it."
Shah has not yet shared the names of partner institutions or a timeline for when these improvements will be launched.
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Artificial intelligence (AI) will work in the background, voice messages will be improved
Stating that they plan to enrich daily communication on the platform, Shah noted that features such as voice messages, group chats, stickers, and video sharing will be improved. According to WhatsApp data, more than 10 billion voice messages and over 4 billion stickers are sent on the platform every day.
Stating that artificial intelligence (AI) integration should work in the background without burdening the user, Shah said, "AI should quietly find what you need, get things done, and make sure you never miss a reservation or appointment. The best technology saves you time so you can get back to the connections that matter."
Privacy standards and new revenue models
Stating that core principles will not be compromised while adding new features, Shah explained that end-to-end encryption will be maintained. Shah said, "Trust takes time to build and can be lost in an instant. Whatever we build, WhatsApp must remain simple, reliable, and private. Your personal messages and calls will continue to be protected by end-to-end encryption."
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Appointed by Meta CEO Mark Zuckerberg to bring entrepreneurial energy to WhatsApp and explore new commercial opportunities, Shah previously founded CRED in 2018 and launched the digital payment platform FreeCharge.
With India as its largest market, WhatsApp is also testing ways to generate revenue through the platform. In this context, the company launched the WhatsApp Plus subscription in India in May, offering exclusive themes and stickers for a monthly fee of 79 rupees.
We will see when the mentioned features will arrive in Turkey. Which features would you like to see on WhatsApp? Share your thoughts in the comments.
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This article was translated from Turkish. Read the original article in Turkish.
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