Apple rolls out a new change: Subscription cancellation system changes
Apple, which has been making frequent updates recently, has started granting developers new flexibility regarding subscription cancellations. Discounts can now be shown to users during subscription cancellation.
Apple is testing new features across all its devices while making large-scale changes for developers in the background. Recent developments allow developers to offer discounts during subscription cancellation.
Apple added a new retention feature to its App Store subscription system aimed at helping developers reduce user loss. Under the new arrangement, when a subscriber wants to cancel a service, app developers can place custom messages within the cancellation flow.
According to the company's statement, messages displayed during the subscription cancellation process can include text, images, or a direct special offer. This allows users to see discount offers or reasons to maintain their subscription before terminating it.
Can Be Configured Via App Store Connect
The new feature was added to the App Store Connect dashboard for auto-renewable subscription models. Developers can use this dashboard to set which subscriber criteria trigger messages and the delay times between message displays.
Meanwhile, Apple also introduced a separate Retention Messaging API for the process. Through this API, developers can dynamically select which message appears on screen based on the user's current subscription details. The company stated that access to the API will be provided on an application and request basis.
How Will the User Process Be Affected?
When the system goes live, users wanting to cancel a subscription via the App Store will see content prepared by the developer instead of proceeding directly to the final termination screen. Within the flow, users may be offered discounted prices or various perks in exchange for continuing their active service.
This article was translated from Turkish. Read the original article in Turkish.
