Instagram Reels comes to TV: However, only these people can use it
Meta has launched the Instagram for TV application for Apple TV. Reels and live streams are moving to the big screen.
Social media giant Meta is bringing popular app Instagram's Reels videos to the full screen. Previously, CEO Adam Mosseri had announced that popular reels videos would soon come to TV screens, and now they have quietly brought this to Apple TV.
According to news from tech media outlet The Verge, Meta has made its application that brings Instagram content to the television screen available on the Apple TV platform. According to information reported by Terrence O'Brien from The Verge, the company quietly integrated the Reels and live stream-focused television experience into the Apple ecosystem.
The development in question came to light when the MacRumors platform noticed the change in the App Store listing. Updated on October 23, the Instagram application added Apple TV hardware among the supported devices. According to records, only iOS and iPadOS appeared as compatible devices on archive pages dated October 18.
Big Screen Tests Started Last Year
In case you didn't know, Meta pushed the button for its specially designed Instagram TV application last year.
The version adapted for the big screen was designed for watching Reels videos, live streams, and video content.
On the other hand, Meta added new features to the app in June following the testing process. Prior to Apple TV, the app had been made available to Amazon Fire TV, Samsung Smart TV, and Google TV users.
With this expansion, Instagram aims to increase its watch share not only on mobile devices, but also on home televisions.
As you know, time on the platform is most commonly spent watching reels videos. Therefore, it is no surprise that Meta is bringing this to larger screens to increase its user count.
Instagram's Content Strategy is Changing
Meanwhile, according to The Verge's report, this platform move forms a part of Instagram's long-term content plans. The company plans to focus on video formats that are longer-duration and released in episodes on the platform.
In particular, the growing popularity of short-form series and episodic micro-dramas plays an important role in the company targeting TV screens. Meta aims to generate revenue from these productions by strengthening its big-screen presence.
How Does This Change Affect You?
Instagram users who own an Apple TV will be able to follow content on television without being tied to a phone screen. Reels videos can be watched with an experience adapted from vertical format to the television's widescreen format.
Live streams and other video formats can also be opened directly on the TV screen through the app. Users who want to access the update need to get the Instagram app via the Apple TV App Store.
This article was translated from Turkish. Read the original article in Turkish.
