Users who clip and share others' videos on X will also be able to earn money

Elon Musk's social media platform X announced a new tool that turns long videos into short clips. The feature allows both original content creators and users who create clips to earn revenue based on views. The details of the feature are explained below.

Formerly Twitter and later redesigned from the ground up over several months, X has become a primary revenue source for creators. Constantly rolling out updates for its monetization models, the social media giant has now announced an update regarding users who share videos from others. Announced on Monday, the new feature allows users to edit long videos and publish them as short clips without leaving the platform.

Redirecting to the original source and revenue-sharing model

Every video cropped and shared with the new tool includes a "Clip from" tag that redirects to the original content. Thanks to this tag, viewers can directly reach the original owner of the clipped video and other content on their profile.

In a statement, the company announced that both video owners and users creating the clips can generate revenue under the "Original Content Rewards" program. Open only to eligible creators who meet the requirements, the system pays out based on the engagement levels generated by viewers.

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The video clipping market and X's competitive strategy

The practice of dividing long videos into segments suited for TikTok-driven short attention spans is widely used to boost advertising revenue and view counts across social media. Alongside creators, corporations hire specialized agencies for video clipping in marketing campaigns, as do political organizations during propaganda efforts.

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X aims to compete with other social networks by expanding its range of content types. To compete with YouTube, the company rolled out long-form video support in 2022 while still named Twitter. To serve as an alternative to Substack, it lifted traditional character limits to offer a long-form blog post format to premium subscribers.

The platform continues its creator-focused initiatives. In March, the company introduced the "exclusive series" feature, which allows placing specific parts of a series behind a paywall. In July, it launched a live-streaming studio and allocated 1 million dollars in funding for live-streaming creators.