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Apple Chief Tim Cook in Istanbul: Why Did Cook Visit?
Apple's former CEO Tim Cook arrived in Turkey's megacity, Istanbul. As a crowd gathered around Cook, the reason behind the Apple chief's visit to Istanbul was revealed.
Tim Cook, who recently stepped down as CEO of tech giant Apple, has arrived in Istanbul. Cook, who arrived in Turkey and was seen on Bağdat Avenue, drew significant interest from the public. Why did former Apple CEO Tim Cook come to Istanbul?
Tim Cook, who became Apple's Chairman of the Board in September 2026, visited the Apple Bağdat Caddesi store in Istanbul as part of a joint event held with Turkish fashion brand Les Benjamins.
Why is Tim Cook in Istanbul?
Tim Cook, who served as Apple's CEO starting in 2011 and became the company's chairman of the board in September 2026, arrived in Istanbul on Sunday, November 8. During the visit, Cook attended a special event organized in collaboration between Apple and Turkish fashion brand Les Benjamins.
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Visited the Grand Bazaar
Tim Cook began his Istanbul schedule on the historic peninsula. Announcing his visit through a post on his personal X account, Cook stated that he toured the Grand Bazaar with content creator Cem Başak.
In his post, Cook stated, "Merhaba Istanbul! This morning we were at the Grand Bazaar with talented creator Cem Başak. The views were stunning. So excited to be in this wonderful country!"
Les Benjamins event at Bağdat Caddesi Apple Store
Following the Grand Bazaar visit, Cook headed to Apple Bağdat Caddesi, the company's store on the Anatolian side. The main focus of the visit was the event titled "From Earth to Sky with Bünyamin Aydın," organized in partnership between Apple and Les Benjamins.
Held with the participation of Les Benjamins founder Bünyamin Aydın, the event covered the preparatory stages of the fashion show held in Cappadocia. The presentation explained how Apple products were integrated into the workflow during the design and production phases. Musician VEYasin also performed as part of the program.
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This article was translated from Turkish. Read the original article in Turkish.
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