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After Years of Waiting, Elon Musk Ends It by Saying 'We Are Discontinuing Production'
It is time to say goodbye to the electric Tesla truck once awaited for years. Elon Musk announced that the electric pickup model will be discontinued in mid-2027. He also shared his subsequent plans.
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Tesla, which became a global brand in electric vehicles, is facing difficult times in the market with the increase in Chinese competitors. Having previously stopped production of iconic models and announced that its focus would shift to affordable models, the brand has now made a radical decision regarding the Tesla Cybertruck, which was launched with high hopes.
Tesla CEO Elon Musk stated on a social media platform that production of the electric pickup model Cybertruck will be terminated. According to the statement, production of the vehicle will stop in the middle of 2027. The focus for the upcoming period has also been clarified.
Arrived with High Ambitions in 2019
Looking back, many of you will remember the initial journey of the Cybertruck.
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Elon Musk first introduced the Cybertruck model in late 2019. The vehicle's sharp-angled and unusual design featured a structure different from traditional pickup bodies. During the launch, it was announced that the vehicle would feature a stainless steel monocoque body and go on sale with a starting price under $40,000.
Tesla aimed to maintain the mass sales success achieved with Model 3 and Model Y with Cybertruck as well. However, the choice of a stainless steel body and the complex structure caused serious difficulties during the production process.
Production Difficulties and Quality Issues
Meanwhile, the vehicle's transition to mass production proved more difficult than expected. Elon Musk demanded a level of precision from assembly line workers similar to the 10-micron tolerance level applied by Danish toymaker Lego. However, due to the difficulty of processing stainless steel material, these target standards could not be met.
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When the vehicle was launched to the market in 2023, a unibody chassis design considered more standard for Tesla was used instead of the stainless steel monocoque structure. After going on sale, the vehicle frequently came to the agenda with recall decisions and technical glitches. In a statement near the end of that same year, Elon Musk stated regarding the Cybertruck project that they had dug their own grave.
Fell Short of Sales Expectations
Most importantly, the revenue this vehicle brought to the company was inadequate. The US firm was unable to achieve its desired revenue performance from the pickup. Tesla had targeted an annual sales volume of 250,000 units for the Cybertruck. However, after entering the market, sales figures did not meet expectations. The purchase of thousands of Cybertrucks for SpaceX was also not enough to save the model's market performance.
At the same time, Elon Musk's political role within the US government and its structure affected the vehicle's adoption by the general public. After sales failed to reach the targeted level, Tesla decided to completely end the production of the vehicle in mid-2027.
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This article was translated from Turkish. Read the original article in Turkish.
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