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BYD Unveils Electric Yangwang Altior to Rival Rolls-Royce Ghost
Chinese automaker BYD now competes with luxury brands through premium vehicles alongside its affordable models. Featuring four electric motors, a range exceeding 1,000 kilometers, and rear-hinged doors, the Yangwang Altior is now available for pre-order in China starting at approximately $310,000.
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One of the fastest-growing companies in the automotive market, BYD introduced its new car that will compete in the luxury segment and directly rival Rolls-Royce.
Yangwang, the luxury car brand under BYD, showcased its new ultra-luxury sedan model, Altior, in Abu Dhabi, the capital of the United Arab Emirates. Opened for pre-order in China, the limited-edition launch version named "Shanhe Dingyun" was listed with a pre-sale price of 2.08 million yuan, approximately 310,000 dollars. Buyers who want to reserve the vehicle are asked for a deposit of 300,000 yuan (around 44,000 dollars), and initial deliveries are scheduled to begin in the second quarter of 2027.
Rivals luxury automotive giants
Positioned as a direct competitor to the Rolls-Royce Ghost and Mercedes-Maybach S-Class models, the Yangwang Altior incorporates traditional British luxury car cues in its design and equipment. Rear-hinged doors (coach doors), umbrellas integrated into the door panels, two-tone body paint, and a hand-painted coachline are among these similarities. Altior, which means "higher" in Latin, sits as the flagship above the brand's U7 sedan model, which has a starting price of 628,000 yuan.
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Rolls-Royce Influences and Exterior Design Details
The model's rear coach doors open at a 90-degree angle, making ingress and egress easier. While the front grille features 137 jewel-cut pieces, the brand emblem is reported to be made of 24-karat gold. The promotional model, which sits on 21-inch wheels, has a lidar sensor on its roof. This lidar hardware is a technical detail not found in traditional Rolls-Royce models.
Cabin Architecture and Interior Equipment
The Yangwang Altior has a four-seat layout. Two massaging seats located in the rear recline horizontally with a single touch, closing the sunshades and dimming the cabin lights. According to Yangwang data, 1,209 millimeters of legroom is provided for rear passengers. The cabin features a 21.4-inch roof-mounted display, refrigerators in both the front and rear compartments, and air vents trimmed with Hotan jade. The vehicle's 532-liter trunk capacity exceeds that of the Rolls-Royce Ghost Series II, which has a 464-liter trunk.
Technical Platform, Battery, and Charging Speed
BYD has not yet released the official motor power figures for the Altior. The vehicle is built on the quad-motor e4 platform, which is also used in the brand's U8 and U9 models. Official regulatory filings show that the U7 sedan model using the same platform produces 1,000 kW (1,341 horsepower). On the battery side, a second-generation Blade battery pack is used. According to China's CLTC test cycle, the range is stated to be over 1,000 kilometers. Company data indicates that when using the megawatt-scale Flash Charging network, the car's battery can go from 10 percent to 70 percent charge in about five minutes.
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Size and Power Comparison with the Rolls-Royce Ghost
The primary differences between the Yangwang Altior and the Rolls-Royce Ghost Series II center on body dimensions and powertrain type.
| Feature | Yangwang Altior | Rolls-Royce Ghost Series II | Ghost Extended |
|---|---|---|---|
| Overall Length | 5,600 mm | 5,546 mm | 5,716 mm |
| Wheelbase | 3,500 mm | 3,295 mm | 3,465 mm |
| Trunk Volume | 532 liters | 464 liters | 464 liters |
| Powertrain | Quad-Motor All-Electric | 6.75L Twin-Turbo V12 (563 hp) | 6.75L Twin-Turbo V12 (563 hp) |
| Target / Official Range | 1,000+ km (CLTC data) | Internal Combustion / Petrol | Internal Combustion / Petrol |
Measuring 5,600 mm in length, the Altior is 54 mm longer than the standard Ghost Series II model. Reaching 3,500 mm, its wheelbase is 205 mm longer than that of the standard Ghost and 35 mm longer than the extended-wheelbase Ghost Extended. The Ghost Extended retains its lead in overall size with a total length of 5,716 mm.
The difference in powertrain architecture marks the clearest distinction between the two vehicles. The Rolls-Royce Ghost continues with its 563-horsepower V12 engine. The Spectre coupe remains the only all-electric option from Rolls-Royce, and the company has not announced whether an electric version of the Ghost will be introduced. This allows the Altior to appeal directly to buyers seeking an all-electric ultra-luxury limousine.
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Sales Markets and Global Distribution
Yangwang sells vehicles in the United Arab Emirates in partnership with Al-Futtaim. BYD announced that the brand will enter the European market in 2027, starting with the United Kingdom. The model's retail price in the United Arab Emirates and whether it will enter the United States market have not yet been disclosed. The Rolls-Royce Ghost Series II starts at $370,750 in the US, excluding taxes and destination charges, and sells for approximately 1.35 million dirhams (around $368,000) in the UAE.
Looking at sales volumes, Rolls-Royce delivered 993 Ghost units globally throughout 2025. Yangwang delivered a total of 3,251 vehicles in China's domestic market during the first nine months of the year. The Huawei-backed Maextro S800 surpassing the 10,000-unit production threshold in China reflects the market share domestic manufacturers have secured in the luxury segment.
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This article was translated from Turkish. Read the original article in Turkish.
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